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ApoPou

Introduction:

ApoPou is a Greek online cashback and coupon platform designed to help users save money when shopping online. It brings together offers from hundreds of e-commerce stores into one easy-to-use website.

Project Overview:

ApoPou provides both discount coupons and cashback in one place. Users sign up for free, select a store from ApoPou, and shop through the provided link. A part of the store’s commission is returned to the user as cashback. The platform partners with over 1,000 online stores and operates in Greece and Cyprus.

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Project Overview

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Problem:

Online shoppers often struggle to find reliable discounts and cashback across many websites. Deals are scattered, and users miss savings because there is no centralized platform that combines offers and cashback in one workflow.

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Solution:

ApoPou created a single platform that:

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  • Aggregates coupons and cashback offers
  • Makes saving automatic through tracked purchases
  • Allows users to earn cashback while using discounts
  • Offers advertising services to retailers for better visibility
The Result:

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  • Launched in 2018 (coupons only), expanded to cashback in 2019
  • Grown to over 1,000 partner stores
  • Expanded operations beyond Greece into Cyprus
  • Secured investment on Dragons’ Den Greece (2024): €30,000 for 7.5% equity + royalty agreement
  • Built a fast-growing user community
Conclusion:

ApoPou successfully simplifies online savings by combining cashback and coupons into one platform. Its growth, expansion, and investor backing show strong market trust and long-term business potential as a digital savings solution.

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